MOHAMED BAKRY
Art Director
My Work
With international experience in a variety of Multi-National agencies, Local establishments and a diverse portfolio of commission-based works for clients in 10+ industries, I am humbled by fate to have experienced a wide diversity of challenges thrown my way in our advertising world. The following describes my expertise across various programs:
HERFY
Crunchy Campaign
Agency: XELEMENT
Photographer: Hazar Bogary
Food styling: Hazar Bogary
account manager: Fares Tawil
Typography by Art Director: Ahmed Sheleya
Art Direction & Retouching: Mohamed Bakry
SAUDIA
China Direct line Campaign
Saudi Cargo wanted to launch a brand awareness campaign targeting the latest interest from China to import/export goods and cargo from Jeddah to the world. The Art direction was created based on the combining of Airport objects and Business Objects to reflect a 'union' and ease of travel and shipping.
ANGHAMI
MOJA Campaign
Anghami launched "MOJA" a local talent discovery program, we developed a launch campaign with a dynamic and fun video with a limited budget.
Saudi Tourism authority
TANAFAS Campaign
This multi-award winning campaign was launched in the midst of the covid-pandemic and promoted travelling and exploring the country itself rather than travelling outside, which was so impactful that it started a movement and created a real sense of appreciation for what the hidden gems in the beautiful country of Saudi Arabia .
Ma'aden
World environment day
,Ma'aden's vision aligns with ensuring and encouraging awareness and action for the protection of the environment. This Art direction was based on combining the outline of the brand's logo an natural elements that remain in their purest forms.
GEA
Internal Screens
-------
Urpay
Logo Enhancement
Al- Rajhi Bank's very own Digital Wallet created a brand identity prior to the launch of the program but were not completely satisfied with the result and required an enhancement on the logo before the platform was launched for public use.
HERFY
Fried Chicken
For the first time, HERFY decided to roll out its own Fried chicken which required a new-product photoshoot and launch campaign that was conducted and rolled out across various cities in the kingdom.
HERFY
Kiddie Meal Logo
For all f&b brands, the kid's meal is a vital product targeted towards a vital audience that HERFY needed a new identity for. After multiple rounds, this identity was chosen that was rolled-out across the kingdom in all branches.
HERFY FOODS
Kafu Menu
HERFY, one of the leading glocal brands required to create a savers menu to compete with the competition and offer value meals for their customers. The purpose of the new designs requested was so they can be rolled out in all restaurants in the Kingdom as in-store communication.
Saudi Payments
Sarie launch Campaign
A new method of 'instant money transfer' was created and introduced by Saudi Payments as the SARIE program, with its new identity that has forever changed how money transfer within the kingdom now works for all banking platforms.
LEAN.SA
Sehaty Campaign
Sehaty Platform is the primary platform for health and medical e-services for residents and citizens of KSA. The brief was to create a launch campaign of bringing awareness to the actual app of this platform through a digital campaign
SIDF
Equity Campaign
SIDF wanted to create a campaign targeted towards their Audience to bring awareness to the 4 main programs of the Fund. The challenge was to create a visual that encompasses these programs and showcases the message to inform, educate and trigger a response.
ARAMCO
Retail - Gas station
ARAMCO stepped into the Retail world for the first time in 2021 launching their first full-service Gas station in Riyadh, KSA. While working on various touchpoints for the launch campaign, digital communications on physical screens around the gas station were utilized to communicate various services for the public.
SIDF
Ramadan Campaign
To showcase presence in one of the busiest months of the year, SIDF required a campaign that focuses on two touchpoints: creating brand awareness as well as greeting all their viewers a very Happy Ramadan.
Dallah Hospitals
Home Care Campaign
Dallah hospitals, one of the leading hospitals in the Kingdom of Saudi Arabia, wanted to launch their healthcare service at home by trained professionals able to visit patients at the comfort of their homes. I created their campaign visuals that were launched on paid-media Outdoor platforms as well as on digital platforms and in-hospital screens. A TVC as well was shot and launched to further promote the campaign.
Dallah Hospitals
Namar Branding
Dallah Hospitals requested to create a detailed document with branding ideas around various sections of the hospital along with suggestions to enhance the customer experience when going through the halls of the hospital as it was bland and needed life.
Saudi Arabian Railways
Hajj 2022 Campaign
Saudi Railways wanted to create a campaign during Hajj season to communicate their presence and efforts towards offering the train services for the Pilgrims' transportation. A mood video was created to guide the TVC concept for this campaign
Ministry of Sports
Diversity and inclusion Campaign
Diversity and Inclusion is an initiative that is part of the 2030 vision for all Saudi Private/Governmental sectors. MoS wants to launch a platform to communicate this initiative and focus on the role of Women in sports and their achievements. The main purpose of this initiative is to raise awareness about MoS part in providing equal opportunities and access for females across all aspects of sports in Saudi.
ENTAJ - ARASCO
Nana' promotional campaign
ENTAJ products are distributed on various retail platforms; their collaboration with the Nana' delivery service required them to launch a campaign to bring awareness to the new channel for customers to order ENTAJ products from.
